The Free Range Art initiative ensures our entire festival is 100% free to attend.
The initiative was developed eight years ago as an experiment. We wanted to see what would happen if we completely did away with ticket sales and made the entire festival 100% free. We were especially interested in seeing what this did over time.
What we learned
The results were very compelling. After three years, we saw an over 60% increase in first-time attendees, and on average people were attending twice as many events (demonstrating a much deeper engagement). Today, eight years later, the program has been so successful that we have been at capacity the past few years and are now in a position where we need to fold in larger sites and venues so that we can continue to welcome new folks into our festival.
Support below to keep this remarkable initiative going!